Goodwings Manifesto

At Goodwings, we believe in the power of travel to connect people, cultures, and ideas. This method of “shrinking the world” is a beautiful thing, and an important uniting force across the globe.

But we recognize that the travel methods available today contribute a large amount to the ecological catastrophe humans have brought upon ourselves in the form of global warming. We cannot turn a blind eye to this damage - It is our collective responsibility to act, and act now.

We also recognize that in today's globalized world, there are times when business travel is necessary despite the undeniable environmental toll it takes. 

We choose to confront this contradiction head-on. 


As a responsible travel management system, we are committed to transforming the way travel is approached, fostering a sustainable and conscious mindset within the industry. Our message is simple: don’t travel. But if you must, do everything in your power to minimize the damage that travel causes. 

Choosing lower-emission travel methods and offsetting the remaining emissions are not as effective as not emitting in the first place, but that’s no excuse to do nothing at all.

Central to our philosophy is the belief that profit should never come at the expense of the planet. Unlike traditional travel agencies, Goodwings refuses to make a profit off of selling travel. Instead, we channel the commissions we earn from hotels and airlines directly into green technology investments, living off a small annual subscription instead. 

We passionately invest in responsible initiatives, supporting projects that combat climate change and protect the environment. By redirecting our resources, we actively contribute to saving our planet, ensuring a brighter future for generations to come.

In a world increasingly shaped by environmental concerns, businesses face a pivotal choice: adapt and thrive or resist and wither. 

We’re convinced that the future belongs to those who embrace sustainability as a core value. Buyers today demand genuine commitment to reducing environmental footprints, and they’re not afraid to vote with their wallets to get it. Top talent are no longer content with simply receiving a paycheck, and yearn for employers whose values align with their own. Institutional investors have finally recognized that environmental, social, and governance (ESG) factors are key indicators of long-term success, and scrutinize them with the same rigor as financial and operational performance.

Goodwings partners with forward thinkers to bring their travel practices in line with the rest of their brand so they can win business, attract and retain top talent, and secure investment and ensure bright futures.

Our mission extends beyond mere rhetoric. We walk the talk. Goodwings not only advocates for responsible travel but also demonstrates it in every aspect of our operations. From carefully selecting eco-friendly accommodation options to partnering with airlines committed to reducing emissions, we prioritize sustainability in every decision we make. We are unwavering in our commitment to setting new standards for the travel industry, inspiring others to follow suit and embrace change.

At Goodwings, we understand that the challenges we face require collaboration, innovation, and a sense of urgency. We invite businesses, organizations, and individuals to join us on this transformative journey. Together, we can shape a new era of travel where sustainability and responsible choices are the norm. Through collective action and a steadfast commitment to change, we can turn the tide and pave the way for a responsible future.

Join us on this mission to redefine travel. Let us reimagine what is possible and build a world where business travel and environmental responsibility coexist harmoniously. Together, we can make a profound impact and create a future where every journey is a force for good.

This is Goodwings - the responsible Travel Management System that refuses to compromise on the health of our planet.