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Havas

"There should only be one way to book your travel. The Goodwings way."

Learn how Goodwings helped Havas Denmark stay on track with their climate goals with next-gen AI features and their intuitive travel management tool. 

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A lesson in balancing travel and sustainability

Havas is one of the world’s largest global communications groups, headquartered in Paris, France with more than 20,000 employees spread out across 100 countries.  

As a global communications agency, there is natuarally a lot of travel that takes place between offices, including pitching for new business, as well as continued check ins with clients and support to launch some of the world's biggest campaigns. 

In 2020, Havas launched Havas Impact+ to outline their CSR (Corporate Social Responsibility) commitments, which are structured around three key pillars: Environment, People and Meaningful Communication. Goodwings worked with Havas Denmark to create a strategy for their Environmental pillar, by transforming how they book and manage their travel, as well as how they reduce their travel emissions in line with their global goals.

Company: Havas
Industry: Global Communications
HQ: Paris, France
Challenge: Managing travel demands and sustainability commitments
Solution: Give employees the tools to make more informed, responsible travel decisions
The problem

Managing travel demands and sustainability commitments

In 2020, Havas launched their Impact+ sustainability commitment, which focussed on reducing their impact across their business. To help achieve those goals, specifically in relation to business travel, they set out an approach to "reduce non-essential business travel and prioritize rail over air whenever possible". Because employees were responsible for booking their own travel, they needed a smart tool to centralize the booking process, while also helping them follow through with these targets.

The solution

Give employees the tools to make more informed, responsible travel decisions

If employees could see the environmental impact of each trip at the point of booking, they could adjust their itinerary accordingly and prevent emissions before they happened. For example, taking the train instead of a plane for domestic trips. With Goodwings' suite of AI-powered tools, Havas employees got access to the largest selection of travel options at the lowest rates, but also had the option to sort their search results by CO2 emissions. Added to that, they were able to see how each decision would affect their emissions totals.

Business meeting at Havas office with professionals seated around a modern conference table in a well-lit workspace.
Frederik K Nielsen, Chief Creative Officer at Havas Denmark
“We see clear benefits from Goodwings' exceptional travel management system.”

Frederik K Nielsen, Chief Creative Officer at Havas Denmark

A more intuitive way to book travel and track emissions

With employees responsible for booking their own travel, and little visibility on emissions amounts, employees were "in the dark" about the impact of their travel choices. Goodwings' intuitive booking tool not only provided them with the widest selection of flights, hotels, cars and trains, but provided more front and back-end visibility on the impact of each trip, helping them avoid unnecessary travel emissions.

More data for increased impact, reduced emissions and cost control  

With a central mandate from Havas HQ to reduce emissions according to the Impact+ goals, Havas Denmark needed a way to consolidate their data, both in terms of cost and emissions. By having all the information readily available in Goodwings' AI-driven travel emission management tool, it helped streamline financial and non-financial reporting.

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